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JBL Blends Classic Design with Modern Technological Innovation through the Launch of JBL Authentics and Spinner BT with Classics Reimagined Theme with Maliq & D'Essentials
- JBL Authentics delivers a story of over 75 years of JBL history with a touch of modern technology that will take the nostalgic audio experience to the next level
- JBL Spinner BT is a classically designed turntable with a touch of modern technological innovation, offering a unique and harmonious blend for retro lovers.
- Maliq & D'Essentials comes as the icon of JBL Authentics and JBL Spinner BT turntables with an exclusive performance featuring his debut single.
Jakarta, 23 November 2023 - JBL officially launched two new products in Indonesia, the JBL Authentics speaker and the JBL Spinner BT turntable, at a press conference titled #ClassicsReimagined held at Sarinah - Thamrin with renowned Indonesian pop group Maliq & D'Essentials as the icons of the products. The #ClassicsReimagined theme interprets the JBL Authentics and Spinner BT products as a fusion of classic design with modern technological innovation to deliver an immersive nostalgic audio experience, wireless connectivity and elegant design.
The JBL Authentics range is inspired by the history of JBL speakers, with elements from its iconic designs such as the Quadrex grille pattern from the JBL L100 speaker released in 1970 and the timeless turntable design. Combined with contemporary touches at the edges of the speaker and its smooth convex shape hints at the power and quality of the sound produced. This range epitomizes the qualities of JBL's legendary history and innovative present.
Available in three variations, JBL Authentics 500, JBL Authentics 300 and JBL Authentics 200 with various advantages. The JBL Authentics 500 is the most full-featured integrated Wi-Fi and Bluetooth smart speaker in the series, featuring Dolby Atmos for a room-wide immersive sound quality experience. Equipped with a built-in battery that lasts for 8 hours, the JBL Authentics 300 offers high-performance portable sound, while with a 1-inch tweeter, 5-inch woofer and 6-inch passive radiator, the JBL Authentics 200 can envelop a room with powerful and balanced stereo sound.
JBL Spinner BT is a classic turntable designed with modern technology. It is driven by a belt drive and machined with an optical sensor on the bottom, ensuring records are perfectly spun at 33⅓ rpm for albums, or 45 rpm for EPs and singles. The die-cast aluminum plate ensures clear and dynamic sound, while the black MDF base enhances tonality for unparalleled vinyl. The aluminum plate and tonearm, black MDF base with JBL's signature orange or gold accents, contemporary front panel and dust cover make the JBL Spinner BT turntable an elegant device.
"JBL Authentics is inspired by JBL's rich history and is important to us, with the JBL Authentics range we deliver authentic and meaningful experiences. With a three-year manufacturing process, we ensure JBL Authentics delivers unrivaled audio quality, innovative technology, timeless design and features. Innovations such as Dolby Atmos and continuous voice assistants, combined with the Quadrex grille design in this speaker range are shaping the future of audio and music listening." said Grace Koh, Vice President & General Manager of Consumer Audio, HARMAN Asia-Pacific.
At the launch, Kazuo Sawachi, Country Manager of Consumer Audio, HARMAN Indonesia said, "We are thrilled to have Maliq & D'Essentials as our partner in Indonesia. Their authenticity and musical excellence align with JBL's values. We are confident this collaboration will resonate with Indonesian consumers and reinforce our commitment to delivering quality audio devices as a leading audio brand."
Also, renowned for their authenticity and timeless music, Maliq & D'Essentials are the perfect icons to represent the Classics Reimagined theme which expresses the fusion of superior audio with classic design in modern innovation to showcase JBL Authentics and JBL Spinner BT products. Maliq & D'Essentials have inspired the music industry, navigating changing trends while staying true to their authenticity. The collaboration between JBL and Maliq & D'Essentials as iconic JBL Authentics and Spinner BT products is a testament to those values and an authentic music experience. Together, JBL and Maliq & D'Essentials will create the perfect harmony between timeless music and unrivaled audio quality.
"We are honored to collaborate with JBL on the launch of the new JBL Authentics and JBL Spinner BT products. We have always been impressed with JBL's commitment to authenticity and innovation to deliver the best audio experience to consumers in Indonesia, and we are confident these products will offer consumers a great audio experience. We are proud to share our work and music with JBL Authentics and JBL Spinner BT." Maliq & D'Essentials concluded.
The JBL Authentics range of speakers and JBL Spinner BT turntable will be available for purchase at JBL Official Offline and Online Stores (jblstore.co.id) in Indonesia for Rp 5,999,000, Rp 7,499,000, Rp 10,999,000 and Rp 8,999,000 respectively.
For high-resolution photos, please see the Spec Sheets, Product and Lifestyle Images of the JBL Authentics and Spinner BT turntables, as well as the launch poster of the JBL Authentics and Spinner BT with Maliq & D'Essentials HERE.
For more information, visit JBL's official offline store: http://jblstore.co.id.
About JBL
For over 75 years, JBL has been creating life's most memorable moments through the fusion of music, lifestyle, games and sports. JBL enhances the listening experience with superior audio quality and product designs that encourage personality and self-expression. With unrivalled professional excellence and industry-leading innovation, JBL is a pioneer in the audio industry thanks to talented and dedicated engineers and designers around the world. JBL Pro Sound is a leading technology that drives cultural progress through major pop culture events and partnerships with the world's best talent in music, sports and exercise.
About HARMAN
HARMAN (harman.com) designs and engineers connected products and solutions for automakers, consumers and enterprises worldwide, including connected car systems, audio and visual products, enterprise automation solutions; and services that support the Internet of Things. With leading brands including AKG®, Harman Kardon®, Infinity®, JBL®, Lexicon®, Mark Levinson® and Revel®, HARMAN is favoured by audio lovers, musicians and the entertainment venues where they perform around the world. More than 50 million cars on the road today are equipped with HARMAN audio and connected car systems. Our software services support billions of mobile devices and connected, integrated and secure systems across all platforms, from office and home to car and mobile. HARMAN has a workforce of approximately 30,000 people across the Americas, Europe, and Asia. In March 2017, HARMAN became a wholly-owned subsidiary of Samsung Electronics.
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