80 Tahun Suara: Sejarah JBL dalam Musik dan Inovasi
80 Tahun Suara: Sejarah JBL dalam Musik dan Inovasi
80 years is a long time to keep showing up at the front of the room. JBL was founded in 1946, when sound meant a horn the size of a doorway bolted behind a cinema screen. Today, it means AI that can pull a whole song to pieces from the palm of your hand.
The gear is unrecognisable. The instinct never changed: chase the sound, make it real, then put it everywhere people actually live. Eight decades, one obsession. Here’s how we got from there to here.
It Started With a Horn in a Cinema
Rewind to the cinemas of the 1930s and 40s. The pictures are getting bigger, the crowds are getting louder, and the sound crawling out of the screen can’t keep up. That gap is the problem James B. Lansing set out to solve.
He was an engineer to the core, locked onto one idea: reproduce sound exactly as it was meant to be heard, with nothing lost on the way to your ears. His answer was the Shearer Horn, a cinema loudspeaker system powerful enough to fill an entire auditorium with clean, lifelike sound. It earned an award from the Academy of Motion Picture Arts and Sciences for technical achievement. More than that, it rewrote what audiences expected from a film, and it became the blueprint for everything that followed
The same engineering that carried a whisper to the back row of a cinema sits inside every speaker we have built since. So when people ask who makes JBL speakers, the honest answer doesn’t start with a factory. It starts with one stubborn engineer who refused to accept good-enough.
From Pro Stages to Living Rooms
For decades, isolating a part of a song meant lots of trial and error and feeling like you were in a home studio rather than a professional setup. Engineers would exploit the way tracks were mixed, panning instruments hard left or right, then cutting the opposite channel to remove them. Others used EQ to carve out frequencies.
It worked, sort of. You could reduce a vocal or rough out a bassline, but the results were always compromised. You'd lose clarity, introduce artefacts, or find that the part you wanted to hear was still tangled up with everything else. Basically, people made the best of what they had.
The Leap From Analogue to AI
Heritage is one half of the story. The leap forward is the other.
We've been at this a long time, and here's how 80 years of innovation actually adds up: it was never really about speakers. It was about the experience of sound, and what cracks open the moment you push the technology one step further.
For most of our history, that meant analogue craft. Magnets, cones and cabinets, all tuned by ear and trusted hands. Now it means AI doing things that would’ve sounded like science fiction in 1940s. The JBL BandBox is where that leap gets real. At its core is AI stem separation*: it takes a finished, mixed-down track and splits it back into its raw parts, vocals, drums, bass and guitar, each one suddenly yours to control.
So what does this amplifier speaker unlock? Strip out the vocals and any song in your library turns into instant karaoke. Mute the guitar and play along with the band from your bedroom. Solo the drums to learn a groove note for note. A track you know by heart becomes something you can pull apart and rebuild around yourself.
The BandBox hands you the controls to play with it. That’s the exact instinct that drove the Shearer Horn, just running on a very different engine: get out of the way of the music, and let people get closer to it.
JBL BandBox Solo
JBL BandBox Trio
Today's Originals
What This Means for the Way You Actually Play
The practical difference is significant. Here's what opens up when every part of a track is yours to control.
Mute the guitar and play alongside the original rhythm section yourself. Isolate a solo and loop it until it's locked into your muscle memory. Or put your voice into that Indonesian rock classic you're always belting in the shower and finally hear how good it actually sounds.
The mix no longer gets in the way. JBL audio separation puts you inside the music rather than playing at it from the outside. You're jamming with the old masters, locking in with your crew, or stepping into a track you just discovered. You’re part of the jam session.
You don’t need to dig through the archives to hear all of this. It’s sitting in our current lineup, ready to go.
Take the JBL Tour Pro 3, our flagship true wireless earbuds. The Smart Charging Case™ doubles as a touchscreen control hub, so your music, your calls and your noise settings live right in your hand instead of three menus deep in an app.
The JBL Tour One M3 Smart Tx stretches that thinking across the whole journey. True Adaptive Noise Cancelling 2.0 reads the room and adjusts on the fly. 70 hours of battery comfortably outlasts the longest red-eye. And the real flex, the JBL Smart Tx universal Bluetooth® Audio Transmitter, plugs into any 3.5mm jack and turns rough seatback or treadmill audio into clean, high-fidelity sound, no tangle of cables required.
Then there’s the JBL Authentics, which loops the whole story back to the very start. Retro silhouette pulled straight from history, fully modern brain inside: built-in Wi-Fi, voice assistants on call, and room-filling sound that fills a space without trying. It looks like 1970s hi-fi and thinks like 2026. Eight decades on, the speaker that once put studio sound in the living room is still doing exactly that, only smarter.
JBL Tour Pro 3
JBL Tour One M3 Smart TX
Where We Go From Here
80 years in, the brief still hasn’t changed. Chase the sound, make it real, then hand it to as many people as possible, in whatever shape fits their life. The next chapter is already playing.
When you’re ready to hear where eight decades of engineering have landed, the full range is waiting for you over at the JBL Online Store in Indonesia.
*For non-commercial use only. It is your responsibility to know and abide by copyright laws in your country, and your use may require permission from the copyright holder(s). Review terms associated with the use of prerecorded or licensed music and streaming services before using BandBox.
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