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JBL's 'Rap Your Gifts' Initiative Provides an Environmentally Friendly Gift Exchange Solution
AI Personalised Rap Replaces Traditional Wrapping Paper to Save Trees and the Planet
Indonesia, 11 December 2023 - As the year-end holidays approach, JBL, a pioneer of innovation in the audio technology industry, has come up with a new idea for gift exchange through its 'Rap Your Gifts' campaign. With wrapping paper piling up in landfills, JBL presents a more eco-friendly and personalised alternative that appeals to Indonesia's environmentally conscious customers.
While wrapping paper is associated with the holidays, its impact on the environment is undeniable. In Indonesia, vast forests are being depleted due to the high demand for wrapping paper production, which can lead to deforestation. Thus, JBL has come up with a breakthrough for this problem.
Environmental Challenges
- Traditional wrapping paper generates millions of tonnes of paper waste globally.
- This can lead to deforestation, habitat destruction, and increased carbon emissions.
- Most wrapping paper is not recyclable, making it worse for landfills.
A "Tunable" Solution
'Rap Your Gifts' is JBL's endorsement of a more environmentally conscious gift exchange. Customers can choose an AI-generated rap that is more eco-friendly and personalised, rather than using disposable wrapping paper. By choosing a rap and specifying the recipient, customers will receive a unique rap that can wrap their gift with a new innovative twist.
How does it work?
- Visit website The Season Of Gifting | JBL Store (https://jblstore.co.id/en/the-season-of-gifting/)
- Click the Rap Your Gift banner
- Choose a rap that suits your theme or the recipient, or you can personalise your rap in the More menu and click Create AI Rap.
- Select the desired digital wrap skin
- Get exclusive raps that match your personalisation
- Personalise your Rap Your Gifts through available platforms
By choosing 'Rap Your Gifts,' we are not only making a memorable gift, but also contributing to a greener future.
"JBL believes that the power of music can bring people together and inspire change," said Benjamin Tan, Senior Manager Integrated Marketing Consumer Audio, HARMAN Asia-Pacific. "With 'Rap Your Gifts', we're harnessing that power to create a sustainable future, one rap gift for every occasion."
The 'Rap Your Gifts' initiative has received a huge boost, with 346,480 raps created and an estimated 87 trees saved. This Christmas and New Year, JBL invites everyone in Indonesia to join the movement and wrap their gifts in rap instead of paper to celebrate a harmonious and sustainable holiday atmosphere. Get up to 60% off to give a special gift to family, friends or loved ones at your nearest JBL official offline store or JBL official online store. https://jblstore.co.id/en.
About JBL
JBL delivers the sound that creates life's most epic moments. From the world's most iconic events like Woodstock, to concerts at Madison Square Garden and games at Yankee Stadium, and even for use during casual weekend drives, JBL has transformed the listener experience with best-in-class audio, allowing users to make the most of every moment. With 75 years of unrivalled audio expertise and leading-edge innovation, JBL realises bold visions of the future with the passion and talent of its engineers and designers across the globe. JBL's signature Professional Sound is a leading technology that has powered major pop culture events, and JBL has partnered with the world's best talent in music, sports and esports.
For more information, visit JBL's official online store: https://jblstore.co.id/en
About HARMAN
HARMAN International (harman.com), a subsidiary of Samsung Electronics Co., LTD. designs connected products and solutions for automakers, consumers and enterprises worldwide, including connected car systems, audio and visual products, enterprise automation solutions; and services that support the Internet of Things. With leading brands including AKG®, Harman Kardon®, Infinity®, JBL®, Lexicon®, Mark Levinson® and Revel®, HARMAN is admired by audiophiles, musicians and entertainment venues worldwide. More than 25 million cars are currently equipped with HARMAN audio and connected car systems. Our software services power billions of connected, integrated and secure mobile devices and systems across all platforms, from office and home to car and mobile. HARMAN has a workforce of approximately 30,000 people across the Americas, Europe, and Asia. In 2017, HARMAN became a wholly-owned subsidiary of Samsung Electronics Co.
For more information, visit www.harman.com.
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